Our story

The traditional furniture supply chain is slow, not sustainable, not ethical, and inefficient for several reasons. First, it often involves many intermediaries, such as manufacturers, wholesalers, distributors, and retailers, who each add their own markups to the price of the furniture. This can make it difficult for consumers to find affordable, high-quality furniture and for furniture makers to get their products to market quickly and efficiently. Additionally, the traditional supply chain is often characterized by a lack of transparency, which can make it difficult for consumers to know where their furniture is coming from and for furniture makers to track their products as they make their way through the supply chain. This can lead to delays, lost or damaged goods, and other problems that can drive up costs and make the supply chain less efficient.

Second, the traditional furniture supply chain is not sustainable because it often involves the use of materials and processes that are harmful to the environment. For example, many furniture manufacturers use wood from old-growth forests, which are important for maintaining biodiversity and storing carbon. Additionally, many furniture products are treated with chemicals, such as formaldehyde, that can release harmful emissions into the air. Finally, the traditional supply chain is not sustainable because it often involves long-distance transportation, which can contribute to air and water pollution.

Third, the traditional furniture supply chain is not ethical because it often relies on low-wage labor in developing countries. This can lead to poor working conditions, inadequate health and safety protections, and other human rights violations. Additionally, the lack of transparency in the supply chain can make it difficult for consumers to know whether the products they are buying were made using ethical labor practices.

In summary, the traditional furniture supply chain is slow, not sustainable, not ethical, and inefficient because it involves many intermediaries, lacks transparency, uses materials and processes that are harmful to the environment, and relies on low-wage labor. These factors all contribute to a system that is inefficient and not conducive to meeting the needs of consumers, furniture makers, and the environment.

Bowr is using a direct from manufacturer sourcing model to change the furniture supply chain by cutting out intermediaries and connecting consumers directly with furniture manufacturers. This eliminates the need for wholesalers, distributors, and retailers, who each add their own markups to the price of the furniture. By eliminating these intermediaries, Bowr is able to offer high-quality furniture at more affordable prices. Additionally, the direct from manufacturer model allows Bowr to offer a wider variety of furniture, including unique, one-of-a-kind pieces that may not be available through traditional channels.

Furthermore, the direct from manufacturer model allows Bowr to provide greater transparency in the supply chain. By connecting consumers directly with manufacturers, Bowr is able to provide detailed information about the origins of each piece of furniture, including where the materials were sourced and how the furniture was made. This allows consumers to make more informed purchasing decisions and helps to build trust between consumers and manufacturers.

Finally, the direct from manufacturer model allows Bowr to support ethical and sustainable practices in the furniture industry. By working directly with manufacturers, Bowr is able to ensure that the furniture they sell is made using materials and processes that are sustainable and that the workers who make the furniture are treated fairly and with respect. This helps to support a more sustainable and ethical furniture supply chain.

In summary, Bowr is using a direct from manufacturer sourcing model to change the furniture supply chain by cutting out intermediaries, providing greater transparency, and supporting ethical and sustainable practices. This model allows Bowr to offer high-quality, affordable furniture while also helping to build a more sustainable and ethical furniture industry.

When asked about Bowr, one question we are always asked is that it seems too good to be true and that we must be compromising somewhere along the line. It’s easy to see why — unless you’ve spent time in retail, it’s understandably difficult to believe that quality isn’t inherently expensive.

Our team is composed of Design experts and technology veterans who know how to build and deliver an experience and product on par with the best.

Highest Design House Quality

Everything starts with the raw material and the products. We are on a never-ending quest to improve the furniture quality offered. We accomplish this by sourcing and partnering with the world’s best manufacturers, using rare, sustainable and technically-superior materials even if they cost more, and developing beautiful, elegant designs that stand the test of time.

Service First

We work to deliver an exceptional experience akin to one you would expect from any luxury brand or retailer. This means delivering and refining all processes in service of our customers, starting with a delightful shopping experience, then with, reliable shipping, and ending with support that puts our customers’ needs first.

Honest Prices

Bowr wouldn’t work if we didn’t have a pricing policy that leveraged our unique supply chain in accordance with enabling Bowr to thrive in the long term. While Bowr is not and never will be “cheap,” we seek to be radically lower (by 50-80%) than our closest competitors for equivalent quality across all of our products.